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Gearhouse goes INHOUSE from January 2007

Ashraf Omar

Gearhouse (PTY) Ltd and Ashraf Omar (AV Network) this month announced the launch of a new company, INHOUSE Venue Technical Management (Pty) Ltd (IVTM). Part of the Gearhouse group of companies, INHOUSE VTM was formed to facilitate the supply and management of technical equipment and personnel within key venues across the Western Cape. The service enables venues to rent in the latest equipment and technical expertise without incurring extensive capital outlay. Cutting edge Lighting, Audio, Staging, Audio Visual, Daylight Screens, Power and Rigging equipment coupled with experienced technical staff ensure that the event is seamless and there is also the additional benefit of an onsite branch to resolve any last minute eventualities.

The joint venture is the culmination of years of discussion between INHOUSE Managing Director Ashraf Omar and Gearhouse directors, which identified common goals and aspirations as well as a shared passion for the venue technical management business. Gearhouse Cape Town’s Venue Technical Management service has been absorbed by INHOUSE and long-standing venue technical management contracts with the ArabellaSheraton Grand Hotel and the Lagoon Beach Hotel have been retained. A new contract with the Radisson SAS Hotel was recently added to the portfolio and the company is currently finalising further contracts in the Cape region. Long - term plans include a follow-on phase to extend the service into the other provinces within South Africa, as well as Africa.

Ashraf feels that fresh ideas and dedicated focus from the INHOUSE team combined with the experience and support of the country's leading rental and staging company will improve the service offering. “With a dedicated infrastructure now in place, our Venue Technical Managers are able to concentrate on perfecting service levels within their respective venues, while Head Office focuses on business development, technical support and delivery standards,” he says.

With a solid foundation in graphic design and marketing, Ashraf began his career compiling video productions for domestic and corporate clients. Always on the lookout for new systems to improve his service, he soon became proficient in the additional fields of TV production, dubbing, internet services, event staging and venue technical management. In 1995, he started AV Network, a specialist company catering to the television production facilities arena and the corporate AV staging market. The company has enjoyed significant growth and success since its inception and is known in the television and corporate event industries for its high delivery standards.

Ashraf lives by the saying "you get out what you put in" and encourages his team to explore their potential in a work environment based on loyalty, mutual trust and consistent output.

So what can venues look forward to from this new company? “A level of technical service unlike anything they have previously experienced, with the emphasis firmly on the client. It’s about fulfilling their needs, finding solutions to their problems and providing innovative ideas born of experience. We will consolidate our team this year, perfect our plan and move ahead together” states Ashraf, “Every aspect of this venture excites me. We are driven by passion and love for what we do, what better motivation could one ask for?”

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