IVTM is proud to announce that it has entered into a preferred supplier partnership with the most recent addition to the Cape Town love affair with all things fashion and textile, the recently opened The Runway. This venue, situated on the 1st Floor of Fairweather House in Woodstock already has a long history with the fashion and textile industry. Fairweather House was originally built in the 1940's as a textile mill - a more appropriate venue to house The Runway would be hard to find.
The Runway is a brand new tailor-made venue primarily for the fashion sector and ideal for product launches. The venue occupies 635sqm of space on the first floor of the building and can accommodate seating for over 300 people. With a permanent lighting system, advanced sound equipment installation and a modular ramp - configurable to suit clients' requirements - the area also has space for bar areas and a large backstage area for dressing room and makeup preparation.
IVTM and The Runway have already had the pleasure of hosting Woolworths during the recent launch of their Country Road brand to the gathered fashion media. The Country Road Collection is one of Australia's best known fashion brands including everyday essentials, career wear and hi fashion highlights. The range while manufactured for the Australian climate translates very successfully to the South African environment and is expected to be snapped up by the savvy quality-conscious South African consumer.
The feedback from the evening was very positive and Liam Du Preez Paterson from The Runway had this to say after the event:
'Thank you for the fantastic support and crew on-hand last night for the Country Road Media Launch for Woolworths. You came to the rescue when the production team and photographers realised they needed more lighting and this was taken care of without a problem. THE RUNWAY is extremely pleased you are now on board to manage all our Technical requirements.'
INHOUSEVTM is also very excited about this new partnership and believe that this venue will explode onto the fashion scene and fast become 'the place to be seen' when it comes to the launch of the ever-evolving new ranges and collections in the South African fashion world. The IVTM brand is associated with hi-quality delivery and products and as such can only enhance the package offered by The Runway.
For more information on the INHOUSE Venue Technical Management service contact:
Robyn D'Alessandro 083 607 firstname.lastname@example.org
IVTM Head Office at Tel +27 (0)86 123 email@example.com